{"id":9353,"date":"2020-05-15T10:39:51","date_gmt":"2020-05-15T08:39:51","guid":{"rendered":"https:\/\/ecolededesign.fr\/communication-visuelle-projet-pergraphica\/"},"modified":"2020-11-13T11:21:49","modified_gmt":"2020-11-13T10:21:49","slug":"visual-communication-pergraphica-project","status":"publish","type":"post","link":"https:\/\/ecolededesign.fr\/en\/visual-communication-pergraphica-project\/","title":{"rendered":"Visual communication &#8211; PERGRAPHICA\u00aeProject"},"content":{"rendered":"\n<p><strong>Zoom on the communication and packaging project<\/strong> carried out by 3rd year students <strong>in collaboration with Mondi Group, a world leader in paper manufacturing.<\/strong><\/p>\n\n\n\n<p>The specifications: add value to PERGRAPHICA\u00ae premium design paper, designed for professional print, by developing innovative presentation and communication tools to reinforce its strong and unique identity.<\/p>\n\n\n\n<p>The PERGRAPHICA\u00ae team was looking for proposals of ideas, concepts, innovative and offbeat visuals allowing users to perceive the multiple possibilities offered by this paper, while bringing a unique customer experience through touch.<\/p>\n\n\n\n<p>Twenty students divided into five groups therefore collaborated on this project, developing the PERGRAPHICA\u00ae paper brand through a presentation book, branded merchandising and even booth design features for fairs and events.<\/p>\n\n\n\n<p>To carry out this project, Zoe Truchy, PERGRAPHICA\u00ae Brand &amp; Product Manager came from the headquarters in Austria to present the expectations of the brand, also providing paper samples, reference projects and colour charts.<\/p>\n\n\n\n<p>After a first phase of product discovery and exploration of the full range, the students went on to research concepts they could offer to the company. To do so, they tested grammages, resistance, laser cutting and hot foil stamping \u2026 so many ways to explore the components and characteristics of a paper to offer the best applications and recommendations.<\/p>\n\n\n\n<p>The 5 concepts presented drew on inspiration from nature, Viennese architecture, a journey through the senses and landscapes, organic forms or even the creative process itself to work on visual identity and develop a range of branded giveaways.<\/p>\n\n\n\n<p>\u201cThis collaboration underlines our commitment to support the next generation of designers by giving them access to premium design paper to explore all the possibilities offered,\u201d emphasises Zoe Truchy, Product &amp; Brand Manager for PERGRAPHICA\u00ae at Mondi Group.<\/p>\n\n\n\n<p><strong>Discover here some projects from the PERGRAPHICA\u00ae presentation book, goodies and stand layouts designed by the students.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-gallery columns-3 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" width=\"1024\" height=\"1024\" loading=\"lazy\" src=\"https:\/\/ecolededesign.fr\/wp-content\/uploads\/2020\/05\/Sans-titre-9-1024x1024.png\" alt=\"\" data-id=\"8536\" data-link=\"https:\/\/ecolededesign.fr\/?attachment_id=8536\" class=\"wp-image-9362\" srcset=\"https:\/\/ecolededesign.fr\/wp-content\/uploads\/2020\/05\/Sans-titre-9-1024x1024.png 1024w, https:\/\/ecolededesign.fr\/wp-content\/uploads\/2020\/05\/Sans-titre-9-300x300.png 300w, https:\/\/ecolededesign.fr\/wp-content\/uploads\/2020\/05\/Sans-titre-9-150x150.png 150w, https:\/\/ecolededesign.fr\/wp-content\/uploads\/2020\/05\/Sans-titre-9-768x768.png 768w, 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students in collaboration with Mondi Group, a world leader in paper manufacturing. The specifications: add value to PERGRAPHICA\u00ae premium design paper, designed for professional print, by developing innovative presentation and communication tools to reinforce its strong and unique identity. The PERGRAPHICA\u00ae team was [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":9355,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[18],"tags":[],"class_list":["post-9353","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Visual communication - PERGRAPHICA\u00aeProject - Ecole Design Troyes<\/title>\n<meta name=\"description\" content=\"Zoom sur le projet de communication visuelle et packaging men\u00e9 par les \u00e9tudiants de 3e ann\u00e9e avec le Groupe Mondi, leader dans la fabrication de papier.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ecolededesign.fr\/en\/visual-communication-pergraphica-project\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Visual communication - PERGRAPHICA\u00aeProject - Ecole Design Troyes\" \/>\n<meta property=\"og:description\" content=\"Zoom sur le projet de communication visuelle et packaging men\u00e9 par les \u00e9tudiants de 3e ann\u00e9e avec le Groupe Mondi, leader dans la fabrication de papier.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ecolededesign.fr\/en\/visual-communication-pergraphica-project\/\" \/>\n<meta property=\"og:site_name\" content=\"Ecole de design - Ecole Sup\u00e9rieure de Design de Troyes\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ecolesuperieuredesigntroyes\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-15T08:39:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-13T10:21:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ecolededesign.fr\/wp-content\/uploads\/2020\/05\/Sans-titre-4.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lopez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lopez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ecolededesign.fr\/en\/visual-communication-pergraphica-project\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ecolededesign.fr\/en\/visual-communication-pergraphica-project\/\"},\"author\":{\"name\":\"Lopez\",\"@id\":\"https:\/\/ecolededesign.fr\/en\/#\/schema\/person\/ff7c9595ae29d56a067d01514153a77b\"},\"headline\":\"Visual communication &#8211; 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